Q1. I want to know the meaning of the name Pottery.

POTTERY means pottery. Pottery is made by making soil for a long time, baking it, glazing it, drying it, and then baking it again. Pottery, which has gone through many of these processes, has a natural trace over time, depending on its surroundings. Even after a long period of time, its essence remains unchanged.

"The essence does not change for a long time, but depending on the individual's way of life, traces of its nature are left." I named it this way because it's what I'm after.

Q2. What is the direction that the brand is aiming for?

Pottery keeps its "essence" like ceramics and makes clothes by focusing on individual lives that change over time. I think about the products that are needed for a particular situation, and I think about whether they are really necessary for that situation. After thinking about whether the clothes should fit in other situations, if it is deemed suitable, find the right fabric and think about it several times to make the clothes.

The brand aims to make life better by continuously thinking about making clothes that can naturally blend into life and introducing appropriate changes.

Q3. I'm curious about the process of making brands and products. Is there anything in particular that you have in mind?

First of all, I think about whether I can create a better life through the brand after thinking about various job groups, places, and time uniforms. In addition to the intended situation, we examine whether the product we made fits well and find the best fabric accordingly if we think it is suitable.

In addition to basic considerations such as seasonality and durability, when a fabric that can capture the identity of the pottery is selected, clothes are made after several tests. Over a period of time, check to see if it fits the intended situation and fits well with other products, and if it doesn't, start from the beginning. Our goal is to make the products made after so many thoughts and studies naturally melt into our daily lives.

Q4. Do you have any definition of "uniform"?

If uniforms in the past were clothes that showed the characteristics of belonging to a group, I think modern uniforms have become clothes that can represent individual lifestyles. Accordingly, we aim to produce clothes that can encompass our identity and individual lives at the same time. In a way, presenting and suggesting clothes suitable for modern society is another goal.

Q5. What's your own standard for making products?

The three most important factors that I think are the material, the silhouette, and the making of making clothes. Among them, I think the material stands out first when it comes to showing clothes. I think the material chosen from a sophisticated perspective is the most important factor in making and silhouette stand out and creating a unique difference.

Beyond the portal you see through your clothes, I think you care the most about how to blend the pottery feeling into everything.

Q6. What is the most impressive work you've done so far?

It may be grand, but the most impressive piece of work in my life is the 19SS collection. It was first introduced with the name "Pottery," and it was an opportunity to let people know the identity of the brand, so I think it's the most satisfying work.

Q7. What is your definition of good clothes as a director?

Clothes are an indispensable element of life and the same as showing my life, so I think good clothes are not clothes that I wear sometimes, but clothes that I often use.

Q8. What do you usually wear when you work? Can you tell me briefly?

I usually wear comfortable clothes because I have a lot of time to work and rarely do outside activities. I think I usually wear wide denim with free activity, sweaters and shirts made of comfortable materials.

Q9. I wonder what the director thinks about space. Can you explain about the newly renewed space?

I've been observing customers who usually visit the portal and thought about how the store feels to customers. The existing store concept focused on the "comfort" that allows customers to have a comfortable space to look at clothes comfortably there and make it easy for those who visit with them to relax. These things were really satisfying. However, sometimes I saw them waiting in the fitting room to try on the product or waiting at the time of payment, and I thought that we could not provide the "perfect comfort" we intended. Also, I thought it would be possible to respond more comfortably to customers only when a comfortable working environment is provided from the perspective of sales.

So I thought about the facility and the process of handling business, and I wanted to improve the environment for both customers and sellers through renewal. We considered each element in detail, including the gaze, movement, and comfortable illumination, the way the sales staff communicated, and the store's orientation.

Q10. I understand that a new store will open in April. Can you explain the new store?

We are planning to open a new store in Hannam-dong. It can be seen as an extension of Hapjeong's HUB store's spatial philosophy, which was renewed. By organizing the elements mentioned earlier, the lines and faces were properly arranged according to the new interior concept and keywords of comfort. It is designed by combining wood that gives a warm feeling, iron that gives a neat feeling, and glass materials. I designed the store based on the fact that it naturally melts into the life that the portal pursues. The combination of natural materials and artificial materials made by processing them properly makes the store stylish. The process is difficult, but I'm looking forward to inviting people to a pretty cool space and showing them.

Q11. I wonder what attractions you have as a director.

Rather than constructing a single, monotonous melody, whatever it is, it's fascinating to have a variety of elements properly blended to one standard, even if they're a little bumpy. It's usually referred to as "grain," but those made with one grain are easy to see for a long time. I am attracted by things that make me feel comfortable and not tired for a long time.

Q12. I'm having very hectic days. In the midst of that, if you can talk about your future plans?

In 2019, I would like to go back to the first time we prepared for the spring-summer season, reflect on the experiences of the portal we have accumulated so far, and look back on whether we are communicating the brand's identity well. If I spend my busy days, I think I will miss out on whether it is going well as I intended, so I think I should periodically look back and reorganize it so that the brand I pursue can cruise well.