“An Endless Bound”
There is no end to it.

Shin Won-dong, representative potter of Mujinyo

Born in Icheon, the home of traditional crafts, he naturally became involved in soil-themed crafts following his father, a potter. It discusses the relationship between things and people with 'soil' which is an intractable material. As a craftsman, he continues to put thoughts in the soil and create one essential object through constant effort as its name suggests.


Q1. How did you become a potter? I'm also curious about the birth of the name Mujin.

Mujin means that he tries endlessly by using the letter "Dajin" in the pen name that his father gave him. Born in Icheon, I naturally encountered pottery under my father, who is a potter, so I thought I should do pottery vaguely in my childhood. As I went to related schools and studied, I naturally became a profession. In the early days, we have been making practical items that can be used, and recently, we have been working mainly on making objects such as moon jars.

Q2. I'm curious about the process of working. Do you have your own design philosophy and intentions?

Technically, there is not much difficulty in implementing objects, so I think motivation to start is more important than the process of work. It is important whether it is a topic and item that I can work on interestingly, and I don't accept functions for aesthetics, but I like designs that have functions and aesthetics. Because of that, I tend to take a long time to make and use things. Rather than being simple, it's more about simplicity in flexibility.

Q3. What do you focus on the most when you work?

I think it is most important to understand the material and process. Of course, I sketch many forms and understand the shape in my head before I start this work, but I don't implement the shape in my head, but I apply improvised elements such as soil condition and amount, and variables that appear in the process, and I apply it in my head.

Q4. What is the most impressive work you've done so far?

The most memorable exhibition was held at <Culture Station Seoul 284>. <Okdasil> I only participated in the work as an exhibition planned by Lee Hye-jin, but I was able to experience many new things because it was an exhibition with a maximum feeling. Personally, I don't have much affection for my work. The process of work is meaningful and enjoyable, so I don't think the results are very important. But if I have to pick one, I think it's a big moon jar that I've been making these days. It's close to 70 centimeters in size when it's produced, but it's not easy, and I think I'm a little attached to it because of the process.

Q5. Do you have a uniform that you usually wear when you work? What kind of clothes do you usually prefer?

Clothes get dirty and worn out quickly when working, so I wear them separately from everyday clothes. I'm not very interested in decorating, so I prefer achromatic clothes and I tend to wear shirts a lot.

Q6. What was the most impressive place you've ever visited?

This is the reason I recently visited. I visited because I like architect Alvaru Siza, and the architecture is good, but I was impressed by the landscape. In particular, I was thrilled by the sequence starting from the entrance and the last view of the landscape. Even if it's not too much, it can be very touching, so I wanted to do this.

Q7. I'm curious about Mujinyo's work space in Icheon pottery village.

I am working at Yes Park in Icheon, Gyeonggi-do. It is a pottery complex where more than 200 households of potters and craftsmen work. I work in a kiln village and run a private workshop and a showroom where you can drink tea lightly. It's not a space that I'm personally satisfied with, so I'm preparing for remodeling.

Q8. Rather than being unique and colorful, the pursuit of empathy and unyielding things resembles the direction we pursue. Where do you find that attractive?

I thought the world was too dense. That's why I didn't want to add another one to that. As I was thinking about the essentials, I think I used a natural way to take it out. And in the process of relief, I didn't find the completion, but I was able to see flexibility beautifully.

Q9. What are your plans for the future? I'm curious about the next step.

There are two plans for this year, and we are preparing for the craft trend fair and the first solo exhibition. I've never done an individual exhibition compared to the time I've been active, so I've been looking for a space I like, but I've been thinking about it for a long time because I want to display it properly. The venue is still undecided, but we are planning to create a booth that can promote it in a small way at the craft trend fair and show it in another place.

"Back to Basic"
Again. Basic


Pottery is a brand that is modeled after the characteristics of objects called 'pottery'. The essence of pottery does not change for a long time, but its original traces remain depending on the time and environment Based on this characteristic, the brand name was born. We talked about the beginning of the brand and the philosophy of pursuing it with the representative of the Potteries.


Q1. I want to know the meaning of the name Pottery.

POTTERY means pottery. Pottery is made by making soil for a long time, baking it, glazing it, drying it, and then baking it again. Pottery, which has gone through many of these processes, has a natural trace over time, depending on its surroundings. Even after a long period of time, its essence remains unchanged.

"The essence does not change for a long time, but depending on the individual's way of life, traces of its nature are left." I named it this way because it's what I'm after.

Q2. What is the direction that the brand is aiming for?

Pottery keeps its "essence" like ceramics and makes clothes by focusing on individual lives that change over time. I think about the products that are needed for a particular situation, and I think about whether they are really necessary for that situation. After thinking about whether the clothes should fit in other situations, if it is deemed suitable, find the right fabric and think about it several times to make the clothes.

The brand aims to make life better by continuously thinking about making clothes that can naturally blend into life and introducing appropriate changes.

Q3. I'm curious about the process of making brands and products. Is there anything in particular that you have in mind?

First of all, I think about whether I can create a better life through the brand after thinking about various job groups, places, and time uniforms. In addition to the intended situation, we examine whether the product we made fits well and find the best fabric accordingly if we think it is suitable.

In addition to basic considerations such as seasonality and durability, when a fabric that can capture the identity of the pottery is selected, clothes are made after several tests. Over a period of time, check to see if it fits the intended situation and fits well with other products, and if it doesn't, start from the beginning. Our goal is to make the products made after so many thoughts and studies naturally melt into our daily lives.

Q4. Do you have any definition of "uniform"?

If uniforms in the past were clothes that showed the characteristics of belonging to a group, I think modern uniforms have become clothes that can represent individual lifestyles. Accordingly, we aim to produce clothes that can encompass our identity and individual lives at the same time. In a way, presenting and suggesting clothes suitable for modern society is another goal.

Q5. What's your own standard for making products?

The three most important factors that I think are the material, the silhouette, and the making of making clothes. Among them, I think the material stands out first when it comes to showing clothes. I think the material chosen from a sophisticated perspective is the most important factor in making and silhouette stand out and creating a unique difference.

Beyond the portal you see through your clothes, I think you care the most about how to blend the pottery feeling into everything.

Q6. What is the most impressive work you've done so far?

It may be grand, but the most impressive piece of work in my life is the 19SS collection. It was first introduced with the name "Pottery," and it was an opportunity to let people know the identity of the brand, so I think it's the most satisfying work.

Q7. What is your definition of good clothes as a director?

Clothes are an indispensable element of life and the same as showing my life, so I think good clothes are not clothes that I wear sometimes, but clothes that I often use.

Q8. What do you usually wear when you work? Can you tell me briefly?

I usually wear comfortable clothes because I have a lot of time to work and rarely do outside activities. I think I usually wear wide denim with free activity, sweaters and shirts made of comfortable materials.

Q9. I wonder what the director thinks about space. Can you explain about the newly renewed space?

I've been observing customers who usually visit the portal and thought about how the store feels to customers. The existing store concept focused on the "comfort" that allows customers to have a comfortable space to look at clothes comfortably there and make it easy for those who visit with them to relax. These things were really satisfying. However, sometimes I saw them waiting in the fitting room to try on the product or waiting at the time of payment, and I thought that we could not provide the "perfect comfort" we intended. Also, I thought it would be possible to respond more comfortably to customers only when a comfortable working environment is provided from the perspective of sales.

So I thought about the facility and the process of handling business, and I wanted to improve the environment for both customers and sellers through renewal. We considered each element in detail, including the gaze, movement, and comfortable illumination, the way the sales staff communicated, and the store's orientation.

Q10. I understand that a new store will open in April. Can you explain the new store?

We are planning to open a new store in Hannam-dong. It can be seen as an extension of Hapjeong's HUB store's spatial philosophy, which was renewed. By organizing the elements mentioned earlier, the lines and faces were properly arranged according to the new interior concept and keywords of comfort. It is designed by combining wood that gives a warm feeling, iron that gives a neat feeling, and glass materials. I designed the store based on the fact that it naturally melts into the life that the portal pursues. The combination of natural materials and artificial materials made by processing them properly makes the store stylish. The process is difficult, but I'm looking forward to inviting people to a pretty cool space and showing them.

Q11. I wonder what attractions you have as a director.

Rather than constructing a single, monotonous melody, whatever it is, it's fascinating to have a variety of elements properly blended to one standard, even if they're a little bumpy. It's usually referred to as "grain," but those made with one grain are easy to see for a long time. I am attracted by things that make me feel comfortable and not tired for a long time.

Q12. I'm having very hectic days. In the midst of that, if you can talk about your future plans?

In 2019, I would like to go back to the first time we prepared for the spring-summer season, reflect on the experiences of the portal we have accumulated so far, and look back on whether we are communicating the brand's identity well. If I spend my busy days, I think I will miss out on whether it is going well as I intended, so I think I should periodically look back and reorganize it so that the brand I pursue can cruise well.