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CAMPAIGN
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PTRYCAMPAIGNCAMPAIGN
The campaign presents a new concept called "New Business casual". This is one "type" that emphasizes value and ideas inherent in life and ideas inherent in life. The "Milers" refers to those who seek gradually changing this concept. Be a "Miler" who will change the world together with POTTERY.
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PTRYCAMPAIGNCAMPAIGN
In a fast-paced and ever-evolving modern society, the concept of uniforms has changed to representing groups rather than representing individual lifestyles. Recognizing these changes, Pottery aims for a modern and relative uniform that not only shows professional identity but also reflects individual tastes and preferences.
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PTRYCAMPAIGNCAMPAIGN
Even if we live with different thoughts, we often feel a valuable moment of life by being together. We eat or talk together, sometimes we gather together to produce great results, or we achieve things that we couldn't do alone, and we experience great results again. Pottery's SS23 season campaign captures the precious moments of our lives, focusing on what we can get together.
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PTRYCAMPAIGNCAMPAIGN
In order to live, you have to work and work hard, but sometimes it can be boring and rewarding. The 22 AW campaign focused on the importance of small but missing beautiful moments in life. Take a step back and see the 22A/W campaign of the portal, which was created with the hope that you will be able to live a happier life if you truly look at the moments that are meaningful to someone, those moments, and those moments that can be easily passed away.
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PTRYCAMPAIGNCAMPAIGN
It was held at the Garden of Mind Private Garden, where you can walk freely and meditate and think quietly in a quiet space. We wanted to think about our lives by playing leisurely in a traditional Korean garden consisting of quince trees, pavilions, valleys, and lotus trees that overcame the wind. Introducing the 22 S/S season of POTTERY, inspired by cold concrete, moss and warm sunshine.
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PTRYCAMPAIGNCAMPAIGN
It was held in the church of the mind where gray concrete, rocks, and flowing waves met and harmonized. We wanted to introduce a relaxed silhouette with rich materials and POTTERY own cutting method as a focus, and we applied a new production method that is different from the previous one.